Magnolia PEEK is a medical grade polymer manufactured and refined in Mississippi by Superior Polymers. I worked as the art director for their logo and website. The hexagon shape is inspired by chemical structure illustrations of PEEK polymer. The interconnected lines represent a spider's web, which is a naturally strong and durable material.
Superior Polymers prides themselves on being an American product, and it also sets them aside from their competitors. They requested a website that incorporates their small town customer service, with the global-scale quality. I used typography, imagery, and UI elements to help achieve their goals of an approachable and quality website.
Role: Art Direction @ Creative Distillery
Product Shots by: Andrew Welch Photography
